ROI Selling Blog

Upping Your “Pre-Sales” Game with Value Insight Content

Posted on Jul 23, 2013 7:00:28 AM by Darrin Fleming

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Bruce Scheer, President of FutureSight talks about how to master the front end of the prospect buying cycle…the part that doesn’t involve sales. A key strategy is to engage prospects with what he calls, “Value Insight Content."

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Here are a few Value Insight Content examples you can view in thinking about how you might up your own game in sharing value insight with your online prospects:

Best Practices Assessment Example

TCO Campaign Example

Business Value Calculator Example

Business Value Profile Example

Business Value Success Story Example

What are some interesting online value insight assets you have seen/been a part of producing that you can share with this group?

Topics: B2B marketing, Value Proposition

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