We’ve been leveraging blog content to generate leads for a little over two years now. Along the way, we’ve learned some interesting lessons. Here are three of our best tips for anyone who wants to unlock lead growth and get a higher ROI on their blogging efforts.
1. Don’t let your content well run dry.
When we first started our blog, we were full of momentum and ideas. Our initial goal was to fill our publishing pipeline with enough posts to last us for three months. Guess what? At the end of three months, other priorities had taken over and our content well had run dry.