It’s an accepted fact that today's buyers conduct research online, independent of you. In fact, there can now be several paths to purchase. With that in mind, here are three key ways B2B marketers can succeed with buyers.
1. Always make your buyer’s business problem your primary focus.
This is a fundamental principle for marketing teams. Ideally, you shouldn’t even begin to develop a product or solution until you identify and understand your prospective buyer’s business problems.